The Florida Gators and Florida State Seminoles both ranked in the top five for searches related to college merchandise.
Sports custom apparel RushOrderTees determined the most marketable colleges for clothing by analyzing the number of eBay listings for clothing and apparel for 212 American colleges. Each college’s campus name, nickname, and parent university system were searched on eBay, and the number of listings for clothing and apparel was recorded where applicable. Then, the highest number of listings for a college’s search terms was used to rank colleges and university systems.
Nationally, the Pennsylvania State University (Penn State) has the most marketable merchandise. Followed by UF, the University of Michigan has the third highest number of listings. The University of California, Los Angeles (UCLA) follows in fourth place, and at number 5 was Florida State.
Florida Rankings.
University of Florida is king when it comes to searching for sports apparel. Florida State was ranked number two, followed by the University of Miami at number three, and then the University of Central Florida, which also ranked 24th nationally.
Florida A&M University is fifth in Florida, followed by Florida International University and the University of South Florida.
Mike Nemeroff, CEO and Co-Founder of RushOrderTees, said college apparel is a staple of modern fashion and many people have branded clothing items with a college’s name on them even if they never attended. It’s also a powerful way for people to show their loyalty to their current or former college.
“This prompted us to find which colleges have built the biggest fashion followings, finding Penn State ranked top by apparel listings.“ What stands out in our findings is how significant a strong athletic program is to rank highly. By making a college a sporting brand in addition to an academic brand, it can intensify school loyalty and attract fans who might not be interested in the college otherwise,’ said Nemeroff.
