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Florida Sports News and History

FSU Fires Athletic Director Michael Alford

With Florida State University’s football program at its lowest point since the pre-Bobby Bowden era, the university announced this morning that athletic director Michael Alford has been terminated. ESPN broke the news earlier this morning.

Michael Alford served as Florida State University’s vice president and director of athletics from January 2022 until his dismissal on September 14, 2026. Before taking over the athletic department, Alford was president and CEO of Seminole Boosters and previously served as athletic director at Central Michigan from 2017 to 2020 and as a senior athletics administrator at Oklahoma.

His résumé also includes positions with Alabama, the Dallas Cowboys, USC and the Cincinnati Bengals. A former college baseball player, Alford attended Mississippi State before transferring to UAB, where he earned a bachelor’s degree in communication, and later received a master’s degree in athletics administration from the University of Arkansas.

Alford’s tenure included major fundraising, facility and revenue initiatives, but several high-profile decisions became increasingly controversial. The most significant was Florida State’s long-term contract extension for football coach Mike Norvell after the Seminoles’ undefeated 2023 regular season and ACC championship. The extension became a major source of criticism after the football program declined dramatically, leaving FSU with a large financial commitment and costly potential buyout while Norvell compiled an 8-18 record from the beginning of the 2024 season through Alford’s dismissal. Alford also oversaw the roughly $265 million renovation of Doak Campbell Stadium, a project designed to modernize aging infrastructure and expand premium seating but which drew criticism over its cost, debt and reduction of the stadium’s capacity from nearly 80,000 seats to roughly 65,000-70,000.

Alford also became one of the ACC’s most outspoken critics, repeatedly warning that Florida State could not remain nationally competitive while receiving tens of millions of dollars less annually in conference revenue than schools in the SEC and Big Ten. He supported FSU’s legal challenge against the ACC over its grant-of-rights agreement, an aggressive strategy that drew criticism from other conference officials and contributed to increasingly strained relations between FSU and the league. In the later years of his tenure, Alford also faced criticism over Florida State’s approach to name, image and likeness funding and whether the Seminoles were moving quickly enough to keep pace with top competitors in player compensation and roster investment. Those issues, combined with mounting athletics debt and consecutive struggles by the football program, intensified scrutiny of Alford before the university removed him from the position in September 2026.

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