This week, Vote No On 4 Florida formally launched its multilingual campaign to defeat Amendment 4 on the upcoming November ballot. It unveiled new websites in English and Spanish and rolled out its first campaign video, “Not What it Seems,” with the goal of “Exposing Amendment 4’s deceptive nature and extreme ramifications.”

“The 2-minute video reveals that while other amendments provide clear definitions, the 34-word Amendment 4 fails to define any of its terms, including crucial words like “viability,” “healthcare provider,” and “patient’s health,” leaving voters in the dark about its true impact,” the Vote No On 4 campaign said.

“Amendment 4 was deceptively written to allow abortions throughout the entire pregnancy, even when the baby can feel the pain of the procedure, and to make abortion the only medical procedure that can be performed on a minor without a parent’s consent,” said Vote No On 4 Florida President Dr. Mary J. O’Sullivan, Professor Emeritus of Obstetrics and Gynecology at the University of Miami Medical School. “By allowing any so-called ‘healthcare provider’ – not just doctors – to determine fetal viability and approve late-term abortions, Amendment 4 essentially gives abortion clinics a rubber stamp to approve abortions in the third trimester, up to and including the last month of pregnancy.”

O’Sullivan so said that the Vote No On 4 Florida campaign is gaining momentum with strong grassroots support and is mobilizing thousands of Floridians across the state, with county organizers assembling a grassroots network throughout Florida that is currently capable of reaching nearly 80% of the Florida electorate. These volunteers will campaign throughout Florida to inform voters that Amendment 4 is “way too extreme, and not what it seems.”

In contrast, Amendment 4 is being heavily bankrolled by out-of-state special interest groups, including the abortion industry and George Soros’ Open Society Fund, which supports abortion at any time during pregnancy. Amendment 4’s primary funding organization once lobbied against a bill to require emergency medical treatment for babies born alive during an abortion procedure.

“Thankfully that bill passed the Florida Legislature unanimously, despite the lobbying efforts of Amendment 4’s lead financial and political backer,” O’Sullivan said.