Verified coupon site Coupons4Real determined which states are most likely to shop with this goal, revealing the states most interested in being frugal and saving money. The average number of Google searches each month for money-saving-related terms, such as ‘online coupons’, ‘discount codes’, and ‘thrift stores near me’, over the past 12 months in each state were analyzed and compared to the population to determine the rankings.
Oregon was identified as the thriftiest state, with an average of 1,510.01 monthly searches per 100,000 people for terms related to money-saving. Oregon’s most popular search term was ‘thrift store near me’, with an average of 59,167 searches per month; the term was also the most popular nationwide.
Following in second was Colorado, with an average of 1,502.50 monthly searches per 100,000 citizens. One of Colorado’s most popular terms was ‘second hand store’, which generated 2,275 searches.
In third was Idaho, which had an average monthly search volume of 1,478.58 per 100,000 residents. Among Idaho’s most popular search terms was ‘thrift shop near me’, which produced 251.67 searches.
Ranking fourth was North Carolina, with a monthly search average of 1,443.25 per 100,000 people. A popular search term in the state was ‘outlet store near me’, with 1,061.67 searches.
Rounding out the top five was Florida, with an average of 1,429.93 searches per month per 100,000 citizens, deeming it one of the thriftiest states for consumers. ‘Coupon codes’ was a popular term in the state, with 1,575 searches.
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