The number is 143 million. That’s how many visitors came to the state in 2025 according to the estimates from Visit Florida. The Sunshine State bucked the nationwide trend of declining tourism.
“It’s another record-breaking year for tourism in the state,” said Gov. DeSantis’ office.
In the last quarter of 2025, Visit Florida said 33.5 million visitors traveled to the state, making it the highest fourth-quarter visitation on record.
Which travelers visited the state the most?
Preliminary estimates show that domestic travelers accounted for 91.5 percent of all visitors in 2025, with 131.1 million Americans traveling to Florida.
Overseas visitation reached 9.3 million, while Canadian visitation totaled 2.9 million, consistent with historical trends in which Canadian travel accounts for approximately 2% of total visitation.
The state of Florida also saw continued growth from key international markets, with strong increases from Latin American countries such as Brazil and Argentina, as well as European markets including the United Kingdom, France, Spain, Italy, and the Netherlands.
Brazil is now the second-largest international source of visitors to the state. Visit Florida remains focused on expanding international visitation through strategic marketing efforts.
Other tourism highlights include:
Preliminary estimates indicate that 33.5 million total visitors (in-person trips) traveled to Florida in the fourth quarter (Q4) of 2025, a +0.6% increase from Q4 2024 and a record high for a fourth quarter.
In Q4 2025, Domestic visitation is estimated at 30.31 million, and international visitation is estimated at 3.2 million.
Domestic visitors accounted for 90.5% of total visitors, while international visitors accounted for 9.5%.
Total enplanements at 19 Florida airports totaled 27.4 million in Q4 2025, up by +2.8% from Q4 2024.
Calendar Year 2025
Preliminary estimates indicate that 143.3 million total visitors (in person-trips) traveled to Florida in calendar year (CY) 2025, a +0.2% increase from CY 2024.
Domestic visitation accounted for 91.5% of total visitation in 2025, up slightly from 91.4% the previous year, while overseas visitation accounted for 6.5% and Canadian visitation accounted for 2.0%, in line with historical visitation records.
Domestic visitation is estimated at 131.1 million in 2025, an increase of +0.3% from 2024. Overseas visitation is estimated at 9.3 million, while Canadian visitation is estimated at 2.9 million.
Florida saw growth across all the top 5 overseas origin countries year over year. Brazil grew 10.4% from 2024, Argentina grew 17.8%, and Spain entered the top 10 origin countries with 10.4% growth in visitors.
Preliminary estimates indicate an air/non-air split for domestic visitors of 35.8% / 64.2% in 2025, with a smaller share traveling to Florida by air than in 2024.
