McDonald’s reintroduction of its Snack Wraps is receiving positive feedback from customers, based on early performance data. After being absent from the menu for nearly a decade, these popular handheld items returned in early July. Between July 10 and July 12—the first three days of the nationwide relaunch—McDonald’s restaurants saw double-digit increases in customer traffic compared to the average daily visits recorded so far this year, according to data from Placer.ai. Investment firm Evercore ISI estimated that U.S. same-store sales have risen by 7% in the third quarter to date.
The surge in demand even caused temporary lettuce shortages at some locations, although McDonald’s stated that the issue has since been resolved. “After nine years of pent-up demand, fans showed up in full force to celebrate the return of the Snack Wrap,” McDonald’s U.S. said in a statement, highlighting long lines at restaurants and significant buzz on social media.
This strong debut offers a positive outlook for the fast-food giant, which has been facing declining sales. In the first quarter of 2025, McDonald’s reported its largest decline in U.S. same-store sales since the early days of the COVID-19 pandemic. Although recent marketing campaigns—including a $5 value meal and a promotion tied to the Minecraft movie—have generated interest, these efforts are often short-lived and can put pressure on profit margins. In contrast, the popularity of the Snack Wrap suggests a more sustainable boost in sales.
A survey by market research firm Numerator found that 90% of over 200 verified Snack Wrap buyers expressed their intent to purchase the item again. These buyers also tend to be frequent McDonald’s customers, averaging 56 visits so far this year—more than double the typical customer’s average of 25 visits.
The revamped Snack Wraps include one of McDonald’s McCrispy chicken strips, along with shredded lettuce, cheese, and a choice of spicy or ranch sauce. Priced at $2.99, the ranch version has proven most popular, accounting for over two-thirds of sales, followed by the spicy option at 20%, with the remaining 12% opting for both.
McDonald’s is scheduled to report its second-quarter earnings on August 6. However, the impact of the Snack Wrap relaunch will not be reflected in that report, as the item was introduced after the quarter ended.
