Florida Attorney General James Uthmeier announced that the state has filed a civil enforcement action against Roku, Inc. and its Florida subsidiary, alleging violations of the Florida Digital Bill of Rights (FDBOR) and the Florida Deceptive and Unfair Trade Practices Act (FDUTPA).
According to the complaint, Roku is accused of collecting, selling, and allowing the reidentification of sensitive personal data—including viewing histories, voice recordings, and other information from children—without appropriate notice or parental consent. The state contends that these actions violated Florida’s consumer protection and privacy laws by misrepresenting the effectiveness of Roku’s privacy controls and failing to obtain parental authorization before processing children’s data.
Roku, which provides a platform for streaming television content and reaches more than 145 million users nationwide, has not yet publicly commented on the lawsuit. The company’s devices allow users to access apps for movies, live television, news, and sports.
The Attorney General’s Office is seeking civil penalties, injunctive relief, and court-ordered measures requiring Roku to enhance transparency, establish lawful parental-control mechanisms, and end any unauthorized sale or processing of children’s data. The case is part of Florida’s broader effort to enforce the Digital Bill of Rights, a law designed to strengthen consumer privacy protections and give parents greater control over their children’s personal information.
The complaint was filed in Florida’s 20th Judicial Circuit.
